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The Choosi Blog

Why we started Choosi:

Updated: Jan 17, 2023

Last year, my fiancé and I were on the hunt for our first home. We were new to the whole home buying process and had no idea where to begin. But, we were fortunate to have my cousin and her partner as our real estate agents. They were more than just agents to us, they were like therapists too! We shared everything with them - our budget, our family dreams, our financial anxieties, and insecurities. Without them, we would have been completely lost.



But here's the thing, we found out that about 70% of homebuyers go with the first agent they meet. Whether it's through a referral or just a random name they found on a bus bench. Buying a home is a HUGE decision, both financially and emotionally and choosing the right agent is crucial.


On the other hand, after speaking with countless agents, we discovered that many of them shared a common challenge - finding high-quality leads. By "high-quality" leads, they meant those that are looking for what the agent is offering, such as specific location or budget requirements. These leads are also financially and emotionally ready to make the big decision of buying a home, and are not just using the agent as a personal tour guide for open houses while already having another agent.


There are a bunch of lead generation platforms out there, but most of them don't take into account the unique wants, interests, and communication styles of both agents and leads. Plus, they're often focused on something else like house viewing or financial lending, with the agent-client match being an afterthought. And to top it off, agents are charged a lot of money for a ton of leads, rather than quality leads.


That's where Choosi comes in. Our mission is to celebrate the entrepreneurial spirit of real estate agents and provide a platform for both agents and homebuyers to connect in a meaningful way. By building a strong connection and focusing on the needs of both parties, we believe we can create a better experience for everyone involved.


So, whether you're a homebuyer looking for an agent or an agent looking for new clients, give Choosi a try. We're confident we can help you find the perfect partner for your real estate journey.


- Sarah, CEO and Co-founder

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